Lush New Media methodology, working practices and design theory
How we work
Our unique approach to handling design projects
Experienced professional designers
You’re in good hands… we have over 15 years industry experience and have a proven track record of providing our clients with creative ideas and designs that have helped give them the competitive edge in their respective fields. We can provide pure ideas or we can manage a project through from conception through to production, be it a 2 day turnaround or a 6 month project. We pride ourselves on creating, designing and delivering projects on time and on budget. We have a great wealth of experience and though we’re highly creative we have a large dose of commercial reality about what we do and what we charge.
All design briefs get maximum attention
Every clients needs are different and that is why one of the most important parts of any project that we work on is to get the brief right. The first task in hand is always to summarise exactly what is required, by when and at what budget. Rather than blindly accepting a brief, we prefer to explore and challenge your preconceptions and expectations, often resulting in a far better solution. In effect we will write your brief for you and assertain exactly the best solution for your communication need. When the objectives have been set we will then begin the creative process of finding you the great idea/design…
Good design takes time
In order to arrive at the one communication idea that will serve your project best we can throw away hundreds. This stage of the process can be the most exciting and at the same time the most frustrating – but there will always be one end result – a fantastic idea or set of ideas that will make a difference to your business. Putting in more thinking time always makes for a more inventive, appealing and robust result - and sometimes one that's rather different from what either the client or ourselves expected at the outset. We then take these ideas and translate them into a concept that will work for your communication objective.
Careful design that reinforces your brand
Colour, typography, tone of voice, iconography, layout, illustration. Put them together one way and you get a beautiful medieval manuscript; put them another way and you get a hard-hitting red-top tabloid. Two extremes, but they both hit exactly the right spot for their readers. It all depends on what you want to do, and how you want to look - everything from the photography, graphic style, and palette, right down to the choice of paper or pixels, makes a powerful statement about the brand or the business. We will work with you to make sure that what we produce isn't just visually appealing - it also says all the right things about who you are.
Quality always stands out
Getting the design right is only part of the story, with so many varieties of stock and finishes available we pride ourselves on providing great ideas/design hand in hand with great application and practicality creating bespoke solutions that really set you apart from the competition. So whether it’s a 6 colour UV varnished brochure or a simple logo we ensure the project is well managed right the way through to delivery. We pride ourselves on fussiness, attention to detail, and the determination to realise our vision for your project.
Adaptable design solutions
When designing, we never forget about the implications of applying the concept across a variety of media, that means we have considered how your new logo will look online as well as on paper or even in neon! Adapting your style to fit a variety of different media such as advertising or online marketing successfully is the key to good branding, your image is how the world sees you and consistency is just as important as creativity. We strive to provide solutions that are not only adaptable but also have the room to be updated, to stay fresh, and to continuously appeal to your target audience.
Results to cherish
The old saying that the art is in the detail is never more apt than when it comes to design, which is why we make sure that whatever leaves the studio is of the highest possible quality. But it doesn't end there, the reality is that the work never stops, it's a competitive market so a lot of the time we are working on the next ad campaign or thinking about the next stage in a marketing plan before the current one has even gone to print. Staying ahead of the market is hard work and we never rest on our laurels but we do enjoy seeing our hard work pay off - getting it right makes it all worth while… see some of the results in our portfolio or if you have a project that you would like us to have look at, get in touch and see the results for yourself!
“My only advice to people considering using Lush New Media is 'just do it!'”